Interview
L’Oréal’s Guive Balooch unveils Perso’s potential
Head of L’Oréal’s Technology Incubator, Guive Balooch talks to Luxe Packaging Insight about Perso, the group’s personalized home beauty device launched at CES Las Vegas earlier this month. Is Perso[…]
With E.Y.E., Chanel explores personalized mascara
Mascara is not a one-size-fits-all product, at least not at Chanel. At its Marais store in Paris, the brand is offering an ultra-personalized service for its 3D-printed mascara collection. We tested the service, where packaging has a key role to[…]
Premium chocolate maker To’ak unveils new pack identity
Interview
FusionPKG talks US luxury beauty trends
Meiyume to launch 2020 Creative Days
Xige Estate: a glimpse at Chinese wine design
Chinese winemaker Xige Estate unveils a premium collection whose design draws on local terroir. Xige Estate, the largest winery in China’s Ningxia region, is developing a range of premium wines under its Jade Dove brand. Deliberately[…]
Spotlight on Maison d’Etto's first fragrance collection
A US luxury fragrance brand based defined as gender-neutral artisanal, Maison d’Etto has launched Connection to Self, five eau de parfums designed to reflect contemporary art and architecture, as well as founder Brianna Lipovsky’s[…]
Coach Dreams hits the road
A new eau de parfum that brings a sense of "freedom and adventure", Coach Dreams is inspired by the mythical road trips across the American West with its top notes of bitter orange and pear, its heart of gardenia and cactus[…]
Easyfairs readies for launch of PLD's first edition
On January 29th, Easyfairs will inaugurate the 16th edition of packaging show PCD/ADF with an offer featuring a slew of new areas and experiences. A major novelty in 2020 is the launch of PLD (Packaging of Premium and Luxury Drinks), an[…]
