Luxe Packaging Insight – news & innovations on the luxury packaging market by Formes de Luxe

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L’Oréal’s Guive Balooch unveils Perso’s potential

Interview

L’Oréal’s Guive Balooch unveils Perso’s potential

Head of L’Oréal’s Technology Incubator, Guive Balooch talks to Luxe Packaging Insight about Perso, the group’s personalized home beauty device launched at CES Las Vegas earlier this month. Is Perso[…]

01/22/2020 | Strategy Corporate strategy
With E.Y.E., Chanel explores personalized mascara

With E.Y.E., Chanel explores personalized mascara

Mascara is not a one-size-fits-all product, at least not at Chanel. At its Marais store in Paris, the brand is offering an ultra-personalized service for its 3D-printed mascara collection. We tested the service, where packaging has a key role to[…]

01/22/2020 | Corporate strategy
Premium chocolate maker To’ak unveils new pack identity

Premium chocolate maker To’ak unveils new pack identity

With its revamped packs, Ecuadorian chocolate brand To’ak is looking to broaden its target consumer. To'ak’s new Signature edition is looking to make its Grands Crus range more accessible, target a wider audience and rally cocoa[…]

01/22/2020 |
FusionPKG talks US luxury beauty trends

Interview

FusionPKG talks US luxury beauty trends

01/22/2020 | Consumer trends
Meiyume to launch 2020 Creative Days

Meiyume to launch 2020 Creative Days

01/22/2020 |
Xige Estate: a glimpse at Chinese wine design

Xige Estate: a glimpse at Chinese wine design

01/22/2020 |
Spotlight on Maison d’Etto's first fragrance collection

Spotlight on Maison d’Etto's first fragrance collection

A US luxury fragrance brand based defined as gender-neutral artisanal, Maison d’Etto has launched Connection to Self, five eau de parfums designed to reflect contemporary art and architecture, as well as founder Brianna Lipovsky’s[…]

01/23/2020 |
Coach Dreams hits the road

Coach Dreams hits the road

A new eau de parfum that brings a sense of "freedom and adventure", Coach Dreams is inspired by the mythical road trips across the American West with its top notes of bitter orange and pear, its heart of gardenia and cactus[…]

01/15/2020 | decoration Labels
Easyfairs readies for launch of PLD's first edition

Easyfairs readies for launch of PLD's first edition

On January 29th, Easyfairs will inaugurate the 16th edition of packaging show PCD/ADF with an offer featuring a slew of new areas and experiences. A major novelty in 2020 is the launch of PLD (Packaging of Premium and Luxury Drinks), an[…]

01/15/2020 | decoration eco-design
HCT merges with KDC/ONE

HCT merges with KDC/ONE

Beauty packaging company HCT has joined forces with Knowlton Development Corporation (KDC/One), the company that acquired French cosmetics manufacturer Alkos Group in July 2019 to form a “comprehensive global end-to-end solutions provider[…]

12/18/2019 | Makeup plastic

Sustainability

Exclusive interview: L'Oréal unveils its sustainability ambitions

Exclusive interview: L'Oréal unveils its sustainability ambitions

Philippe Thuvien, general manager of packaging & development at L'Oréal, shares his road map for sustainable packaging with Formes de Luxe. A sneak preview of our exclusive interview published in the magazine's November issue.[…]

Eastman expands the potential of recycled plastic

Eastman expands the potential of recycled plastic

Albéa and L’Oréal to launch paper tube

Albéa and L’Oréal to launch paper tube

Stora Enso unveils cardboard tube for skincare

Stora Enso unveils cardboard tube for skincare

More articles

Editor's picks

Guerlain personalizes bottles online with Hapticmedia

Guerlain personalizes bottles online with Hapticmedia

After its Rouge G lipsticks, Guerlain is delving into the online personalization of its primary packaging once again with Hapticmedia, French expert in 3D visualization. This time, it's the brand’s iconic bee bottle (produced by Pochet du[…]

12/19/2019 | FragrancePersonalization
Claepsidra brings a fresh approach to luxury candles

Claepsidra brings a fresh approach to luxury candles

3D printed bottles embody the spirit of Formula 1

3D printed bottles embody the spirit of Formula 1

With Dolce, Aptar invents a 'slow motion' fragrance spray

With Dolce, Aptar invents a 'slow motion' fragrance spray

More articles

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