China luxury driven by post-90s & heavy-spending consumers
Mainland China’s luxury market is forecast to grow to RMB630bn ($94.1bn) in 2022, according to the 2021 Tencent x BCG China Digital Luxury Report. A better local shopping environment and changing spending habits are set to drive the[…]
Château Mouton Rothschild unveils 2019 vintage label
Since 1945, a renowned artist has illustrated the Château Mouton Rothschild label every year. For the 2019 vintage, the winegrower partnered with Danish artist Olafur Eliasson. Philippe and Camille Sereys de Rothschild and Julien de[…]
Pearse Lyon’s architectural single malt whisky design
Easyfairs gears up for next edition of ADF&PCD and PLD Paris
Trudon encapsulates Château de Versailles in A King’s Christmas candles
Cyril Camus: “A move upmarket is taking shape”
In a sneak preview to the feature interview in the upcoming issue of Formes de Luxe, Cyril Camus, CEO of cognac house Camus, discusses the health crisis' impact on the cognac market and how this has jump-started the brand's drive towards[…]
Johnnie Walker unveils Masters of Flavour Scotch whisky
For the packaging of its rare Scotch whisky, Masters of Flavour, Diageo’s Johnnie Walker opted for a Baccarat crystal decanter and bespoke oak cabinetry. UK-based Butterfly Cannon is behind the pack design. Johnnie Walker Masters of[…]
Camus revamps Ile de Ré cognac packaging
Camus Group has unveiled new packaging for Camus Ile de Ré Fine Island cognac. The move is part of a gradual revamp of all of the cognac house’s products as it seeks to premiumize its portfolio. This October, Camus redesigned its[…]
Podcast
Pocket Rocket Creative’s anti-conformist views on spirits packaging design
Scotch whisky design codes may be steeped in tradition, but there is still ample room for innovation when it comes to packaging design, says Gary Doherty, Designer at Scottish design agency Pocket Rocket Creative. Doherty joined Luxe[…]
