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Arcade Beauty promotes Carl Allain to CEO

Katie Nichol

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Arcade Beauty promotes Carl Allain to CEO

French sampling solutions specialist Arcade Beauty has a new President and CEO. Peter Lennox, President and CEO of Arcade Beauty since 2016, has ceded his role to Carl Allain. Allain, who took up the position at the end of October, will continue to drive the company’s three pillars of sampling, retail and digital, while supporting its sustainability push.

Allain joined the company in 2011 and has served as Arcade Beauty’s Senior Vice President and General Manager of Europe since 2016. Lennox will remain a strategic advisor on the Board of Directors. As well as steering Arcade Beauty through the covid-19 pandemic, he also launched its retail and digital businesses during his tenure.

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