Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

At-home mixology trend inspires Belvedere’s latest pack

Katie Nichol

Related topics :

Be the first to react

Comment

At-home mixology trend inspires Belvedere’s latest pack

Polish vodka brand Belvedere has launched a new pack designed with at-home mixology in mind, a trend that the LVMH brand believes is likely to continue post-pandemic.

With bars closed in most markets, it seems that consumers are experimenting with mixing their cocktails at home. Picking up on this trend, Belvedere has launched a new pack that consists of a bottle of vodka and two mixology tools – a stirrer spoon and a jigger. The stainless steel accessories are affixed to the bottle thanks to a cardboard accessory (Meiyume) that fits over the bottleneck. Said to be shelf-friendly as it “hugs the bottle on two sides”, it is made from premium, recyclable FSC-certified cardboard and decorated using a combination of printing and hot-stamping – the latter for the silver foil Belvedere logo.

Two formats of the brand’s classic frosted bottle with screenprinted detail are available: 70cl and 75cl.

Component

Cardboard accessoryMeiyume

Editor's picks

Behind the design of Domaine Belargus’ Anjou wines

Behind the design of Domaine Belargus’ Anjou wines

A new player on the French wine scene, Domaine Belargus has brought Burgundy’s single-grape-variety style of winemaking to the Loire valley. It is this purist approach that inspired the branding and packaging design, orchestrated by[…]

10/25/2021 |
Cognac Frapin’s Cuvée Rabelais: Suspended in time

Cognac Frapin’s Cuvée Rabelais: Suspended in time

Ruinart’s Second Skin goes big with artist Antonin Anzil

Ruinart’s Second Skin goes big with artist Antonin Anzil

06 Vodka: When rosé meets vodka

06 Vodka: When rosé meets vodka

More articles