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At-home mixology trend inspires Belvedere’s latest pack

Katie Nichol

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At-home mixology trend inspires Belvedere’s latest pack

Polish vodka brand Belvedere has launched a new pack designed with at-home mixology in mind, a trend that the LVMH brand believes is likely to continue post-pandemic.

With bars closed in most markets, it seems that consumers are experimenting with mixing their cocktails at home. Picking up on this trend, Belvedere has launched a new pack that consists of a bottle of vodka and two mixology tools – a stirrer spoon and a jigger. The stainless steel accessories are affixed to the bottle thanks to a cardboard accessory (Meiyume) that fits over the bottleneck. Said to be shelf-friendly as it “hugs the bottle on two sides”, it is made from premium, recyclable FSC-certified cardboard and decorated using a combination of printing and hot-stamping – the latter for the silver foil Belvedere logo.

Two formats of the brand’s classic frosted bottle with screenprinted detail are available: 70cl and 75cl.

Component

Cardboard accessoryMeiyume

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