Axilone inks US West Coast deal with Alder Packaging

Axilone inks US West Coast deal with Alder Packaging

Axilone’s partnership with Alder Packaging will enable it to develop its business on the West Coast, particularly among indie brands.

At MakeUp in Los Angeles, French beauty packaging group Axilone unveiled a partnership with Alder Packaging. The deal will see Alder Packaging distribute Axilone’s portfolio on the West Coast of the US.

“We want to grow the market through local competencies,” an Axilone executive tells Luxe Packaging Insight. The company explains that while it is already well established with legacy brands in the region, notably those of L’Oréal and The Estée Lauder Companies, with this new partnership it will also grow its client portfolio among indie brands.

Axilone is specialized in primary packaging for the fragrance, make-up and skincare segments. Capabilities include plastic injection, aluminum stamping and decoration.

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