Azzaro taps Pure Trade for Christmas coffret

Dolores Damade

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Azzaro taps Pure Trade for Christmas coffret

Luxury fragrance brand Azzaro has tapped Pure Trade for a limited-edition Christmas box set of its men’s fragrance The Most Wanted.

French sourcing specialist Pure Trade has collaborated with fragrance brand Azzaro on a limited-edition coffret featuring one of the brand’s bestselling EdPs The Most Wanted. The round collectors’ box with a tapered base is made of 0,28mm tinplate.  Its navy blue sides are adorned with a relief woven pattern, molded and embossed on two levels into the tinplate. Drawing on the design of the fragrance bottle, the coffret’s lid is embossed and screenprinted to resemble a gun barrel, with a golden brand logo in the center. A cardboard insert secures the perfume bottle and its travel format.

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