For its third limited-edition Champagne launch, Beaumont des Crayères called on local artist Marie Maier for a custom-made sleeve. The 3ème Art cuvée reinterprets the brand’s emblematic rose logo through an abstract artistic lens.
French Champagne House Beaumont des Crayères has unveiled a special edition 3ème Art cuvée, the third in a series. The brand invited Épernay-based artist Marie Maier to collaborate on the project and create a bespoke painting to adorn the bottle and muselet plate.
Maier was given carte blanche, with femininity as the leading theme. The artist drew inspiration from heraldry and spotlighted the House emblem – the rose. To convey femininity, her watercolour drawing’s colour palette complements the Champagne, which is described as “fresh, light and fruity.”.
Beaumont des Crayères worked with French branding agency Agence Ydeal to target a younger consumer demographic. The agency adapted Maier’s painting to a digital, print-ready support. The vectorized painting was then printed via rotogravure (Distripac), and applied as a sleeve (Prestalyance) onto the bottle. Secondary packaging specialist Le Sanglier produced the bottle’s folding box, which once again highlights the brand logo. A monochromatic echo of the bottle’s artwork is embossed on the box, creating a textured relief. The roses were hotstamped in gold, and a cut-out on the facing lets the bottle’s art show through.