Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Bloomastral joins J.U.S’ fragrance line-up

Katie Nichol

Related topics :

Be the first to react

Comment

Bloomastral joins J.U.S’ fragrance line-up

French niche brand J.U.S has expanded its Joyaux Sensoriels fragrance line with the launch of Bloomastral. The solar floral “parfum” comes in a blue, partially lacquered flacon.

Bloomastral is the latest addition to J.U.S’ Joyaux Sensoriels fragrance collection. Designed by brand co-founder Thierry de Bashmakoff, the refillable bottles take their cues from 1950s and 60s aesthetics and are lacquered in opaque, matte pop colors.

Bloomastral’s flacon is the work of Zignago Brosse; with “made-in-France” central to the brand’s concept, J.U.S transferred the production of its flacons from Saverglass to Brosse when the former’s flaconnage activity was sold to German glassmaker Heinz, J.U.S co-founder Jean-Baptiste Roux tells Luxe Packaging Insight. The bottles for J.U.S.’ Joyau Unique collection are made by Waltersperger using vintage molds and semi-automatic production.

Bloomastral’s cylindrical, curved flacon sports a blue, partial lacquer (Nigermat). A subtle gold metallic stud (Martineau) adorns the facing, while the bottle is topped with a thermoset resin cap (Technicaps) with a white and gold label on top.

The fragrance comes in a cylindrical cardboard canister (Spinnler) that is offset printed and hot stamped gold.

Created by Alexandra Carlin (Symrise), Bloomastral is a solar floral scent inspired by night-blooming jasmine (Cestrum nocturnum) – a “source of fascination” for the perfumer as it is not possible to extract the perfume from the flower in its natural state. Bloomstral blends notes of Jasminum grandiflorum, osmanthus and sandalwood.

"At J.U.S. we call all our juices "Parfum". We prefer to talk about the quality of our ingredients rather than concentration,” concludes Roux. “This is one of the reasons why our formulas are open source and freely available on our website."  

Bloomastral retails at €50 for 25ml and €180 for 100ml. The 200ml refill costs €230.

Component

BottleZignago Brosse

Component

Bottle decorationNigermat (Pariche)

Component

CapTechnicaps

Component

LabelAdic Les Ateliers

Component

Metal studMartineau

Component

PumpSilgan Dispensing Systems

Component

CanisterSpinnler

Component

InsertEM-Cartonnage

Component

Bottle designThierry de Baschmakoff

Component

PerfumerAlexandra Carlin (Symrise)

Editor's picks

Chanel integrates PCR glass for N°5 flacon

Chanel integrates PCR glass for N°5 flacon

As Chanel celebrates 100 years of its cult N°5 fragrance, the brand has opted to produce its iconic flacon using 15% recycled glass. The brand says it plans to integrate PCR content into other fragrance bottles going forward. Chanel[…]

10/05/2021 |
Dior makes strong statement with Sauvage Elixir

Dior makes strong statement with Sauvage Elixir

Lalique unveils 2022 Crystal Collector Edition

Lalique unveils 2022 Crystal Collector Edition

D’Orsay taps architect Isabelle Stanislas for fragrance collab

D’Orsay taps architect Isabelle Stanislas for fragrance collab

More articles