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Bormioli Luigi ventures into glass make-up packaging

Katie Nichol

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Bormioli Luigi ventures into glass make-up packaging

At MakeUp in Paris this week, first-time exhibitor Bormioli Luigi put the focus on its foray into make-up. The Italian glassmaker also unveiled plans to install IS machines for flaconnage at its Rocco site in Spain dedicated to tableware.

Bormioli Luigi is leveraging its expertise in tableware – notably in pressed-blown glass – as it expands beyond fragrance to offer semi-standard make-up packs. A refillable lipstick is on offer, and, thanks to a partnership with Italian plastic packaging specialist Pibiplast, lip gloss and mascara packaging.

“At Bormioli Luigi, make-up such as foundation currently accounts for around 3 million pieces annually. Today, our intention is to further expand our make-up offer by proposing turnkey products that are easy to launch in a fast-paced, evolving market,” explains Bormioli Luigi Business Development and Marketing Director Fréderic Montali.

The glassmaker’s refillable lipstick features a glass cap and base in pressed glass –around 2.5mm thick – that are formed in a single mold. The system to hold it in place can be in plastic or metal; the consumer simply replaces the insert containing the bulk to refill the product.

For its glass mascara and lip gloss packs in partnership with Pibiplast, Montali highlighted that mastery of the tolerance inside the neck was paramount to ensure sealability with the wiper and wand. “Typical in plastics processing, this is more difficult with glass,” he says. The lip gloss variant can also be used for other make-up and skincare applications, such as eye products, concealer or highlighter.

Decoration options include Bormioli Luigi’s Inside lacquering technique popular in fragrance, while Safe Glass (borrowed from tableware) and UV protection treatments are also options. “All our make-up products can benefit from our innovations in fragrance and tableware,” underlines Montali.

Bormioli Luigi also showed its new glass packs for skincare. Le Rechargeable, in pressed-blown glass, is a patent-pending glass jar and refillable cup held in place with a clip-in plastic ring. Skin Lock is a glass jar and cap boasting an airtight closure thanks to the mechanical pressure of a glue-free plastic seal.

The glassmaker, which proposes 15% and 40% PCR options for its packs, this year developed Your PCR, a technology that allows for additional PCR content (a patented cullet) to be added to the feeder during production for specific requests.

In terms of investments, at its Rocco site in Spain dedicated to tableware, the glassmaker is investing an undisclosed sum in IS lines for flaconnage: a first line will start production in 2022, followed by a second in 2023 and a third in 2024.

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