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Boucheron Paris goes for gold with Quatre Iconic fragrance

Dolores Damade

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Boucheron Paris goes for gold with Quatre Iconic fragrance

Quatre Iconic is the latest addition to Boucheron Paris’ (Interparfums) Quatre fragrance franchise. Gold is the star of the show when it comes to the packaging design of the new EdP.

Parisian luxury jewelry and watches house Boucheron is launching Quatre Iconic, a new fragrance whose bespoke bottle was designed by Studio Pi Design and Interparfums. Inspired by the house’s historic Quatre ring and faithful to the original 2015 Quatre fragrance, the cylindrical-shaped bottle (Bormioli Luigi) features a heavy, pleated base. The transparent flacon is hot-stamped in gold (Val Laquage), while the legal notice on the side of the bottle is screenprinted.

The brand’s golden signature twist cap with rotational opening system (Berry Beauté Marolles) features an embellishment reminiscent of the iconic Quatre ring. Embossed with the brown Clous de Paris pattern, it is finished with matte varnish, galvanized and plated in 24-carat gold.

The fragrance is housed in a laminated, mirror-effect golden cardboard box embossed with the Clous de Paris pattern (Draeger). The text is offset printed in brown.

An EdP, Quatre Iconic was created by perfumers Ane Ayo and Pierre Negrin (Firmenich). It blends notes of tuberose, mandarin, pink pepper and ginger. Quatre Iconic is launching in July, priced at €113 for 100ml. 

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CapBerry Beauté Marolles

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Bottle DecorationVal Laquage

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InsertSiemco

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BoxDraeger

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Bottle DesignerPi Design/Interparfums

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Packaging DesignerInterparfums

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PerfumersAne Ayo and Pierre Negrin (Firmenich)

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