Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Bulgari’s Allegra collection: A jewel in the crown

Katie Nichol

Related topics :

Be the first to react

Comment

Bulgari’s Allegra collection: A jewel in the crown

Italian brand Bulgari (LVMH) took inspiration from Roman architecture and its iconic ‘cabochon’ gemstone cut for the design of the Allegra Haute Parfumerie fragrance collection, a customizable offering combining scents with “Magnifying Essences”.

Launched in February, Bulgari’s Allegra Haute Parfumerie collection comprises five EdPs – Rock’N’Rome, Fiori d’Amore, Dolce Estasi, Riva Solare and Fantasia Veneta – created by LVMH house perfumer Jacques Cavallier as a tribute to Rome and housed in jewel-like bottles. The five Magnifying Essences – Bergamot, Rose, Patchouli, Vanilla, Musk – come in white porcelain-effect flacons. Containing highly concentrated perfume ingredients, they can be layered with each EdP to create a personalized scent.

Allegra’s Roman amphora-inspired extra-flint glass flacons’ (Verescence) rounded design are a nod to Bulgari’s iconic ‘cabochon’ gemstone cut, while the faceted glass caps are inspired by Roman columns. For the glassmaker, the challenge lay in combining depth of the punt, sharpness of the engravings and even distribution of glass. In addition, the glass cap required two complex gluing operations, for the plastic insert and the metal plate affixed to the top of the cap. The cap’s different components can be disassembled to facilitate recycling.

In terms of decoration, Verescence combined a stencil lacquering technique to achieve the chromatic combinations, and hot stamping for the brand and fragrance name. The Magnifying Essences (40ml) are housed in faceted flacons resembling the EdP bottles, but lacquered an opaque milky white with porcelain effect. The brand and essence name are hot stamped in gold on the base.

The collection’s secondary packaging is made from “responsibly sourced cardboard" containing recyled material, according to the brand.

Component

Bottle, capVerescence

Component

PerfumerJacques Cavallier (LVMH)

Editor's picks

Sillages Paris bets on refillable flacons

Sillages Paris bets on refillable flacons

Niche fragrance brand Sillages Paris is making its primary packaging more sustainable. With this in mind, the brand has invested €30,000 to develop a 50ml screw ring flacon with glassmaker Stoelzle Masnières Parfumerie. Sillages[…]

07/20/2021 |
Boucheron goes blue with Quatre en Bleu

Boucheron goes blue with Quatre en Bleu

Kenzo brings back bamboo bottle for latest EdT

Kenzo brings back bamboo bottle for latest EdT

Louis Vuitton taps Frank Gehry for flacon design

Louis Vuitton taps Frank Gehry for flacon design

More articles