Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Cabochard revisits a classic

Alissa Demorest

Related topics :

, ,
Cabochard revisits a classic

Sixty years after the launch of Cabochard, the Lalique Group, owner of Parfums Grès, has announced the arrival of Cabochard Chérie, an eau-de-parfum “with an airy floral heart” that subtly reinterprets the original juice.

Composed by Dorothée Piot (Robertet), the fragrance marries top notes of green fruit with a heart of white flowers and a base of woody and leather notes. “Vanilla and praline give the perfume a playful aspect,” adds the perfumer.

The bottle (Pochet du Courval), newly designed by Sylvie de France, is a slender interpretation of the original, more cubic, flacon. The designer explains that she kept the statuesque and structured aspect of the original bottle, but created a more facetted form with clearly defined angles.

Around the neck, a ribbon of white grosgrain (Papillon) “lends a little smile, a touch of spontaneity, to the overall image,” explains De France.

At the same time, the brand relaunched the original Cabochard, which is now available in the revisted bottle, but donning a black ribbon around the collar. The secondary packaging—pink paper with gilded details for Cabochard Chérie and black and gold detailing for Cabochard—is produced by Landerer (Autajon Group).  

Component

Perfumer Dorothée Piot (Robertet)

Component

BottlePochet du Courval

Component

DesignerSylvie de France

Component

Bottle accessoryPapillon

Component

BoxLanderer (Autajon Group)

Editor's picks

Dior taps Xavier le Normand for L’Or de Vie 2022

Dior taps Xavier le Normand for L’Or de Vie 2022

The 2022 Métiers d’Art edition of Dior’s L’Or de Vie celebrates the International Year of Glass. French artisan Xavier le Normand crafted the limited-edition jars housing Dior’s most exclusive skincare offer. […]

12/02/2022 |
Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Anomalia Paris blends vintage and modern for first fragrance range

Anomalia Paris blends vintage and modern for first fragrance range

More articles