Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Cabochard revisits a classic

Alissa Demorest

Related topics :

, ,
Cabochard revisits a classic

Sixty years after the launch of Cabochard, the Lalique Group, owner of Parfums Grès, has announced the arrival of Cabochard Chérie, an eau-de-parfum “with an airy floral heart” that subtly reinterprets the original juice.

Composed by Dorothée Piot (Robertet), the fragrance marries top notes of green fruit with a heart of white flowers and a base of woody and leather notes. “Vanilla and praline give the perfume a playful aspect,” adds the perfumer.

The bottle (Pochet du Courval), newly designed by Sylvie de France, is a slender interpretation of the original, more cubic, flacon. The designer explains that she kept the statuesque and structured aspect of the original bottle, but created a more facetted form with clearly defined angles.

Around the neck, a ribbon of white grosgrain (Papillon) “lends a little smile, a touch of spontaneity, to the overall image,” explains De France.

At the same time, the brand relaunched the original Cabochard, which is now available in the revisted bottle, but donning a black ribbon around the collar. The secondary packaging—pink paper with gilded details for Cabochard Chérie and black and gold detailing for Cabochard—is produced by Landerer (Autajon Group).  

Component

Perfumer Dorothée Piot (Robertet)

Component

BottlePochet du Courval

Component

DesignerSylvie de France

Component

Bottle accessoryPapillon

Component

BoxLanderer (Autajon Group)

Editor's picks

Pentalogies Parfums scents a new niche

Pentalogies Parfums scents a new niche

“An invitation to explore the senses through perfume” is the idea behind the first collection from new French fragrance brand Pentalogies Parfums. Pentalogies–which takes its name from a piece of theatre in five parts–has[…]

10/13/2020 |
Marc Jacobs charms with Perfect fragrance

Marc Jacobs charms with Perfect fragrance

Hermès bolsters lipstick collection

Hermès bolsters lipstick collection

La Bouche Rouge raises funds, launches mascara in glass packaging

La Bouche Rouge raises funds, launches mascara in glass packaging

More articles