Camus Group has unveiled new packaging for Camus Ile de Ré Fine Island cognac. The move is part of a gradual revamp of all of the cognac house’s products as it seeks to premiumize its portfolio.
This October, Camus redesigned its Ile de Ré cognac packaging to be “much more graphic, lively, and colorful," explains Cyril Camus, President of the Camus Group in an upcoming interview in Formes de Luxe. The health crisis has seen a strong shift towards “pleasure moments" among consumers, he says, and for Camus, this translates into “a quest for refinement from both a taste and an aesthetic perspective."
Scotland's Breeze Creative Design Consultants came up with a box that is said to "tell the story of the product.” The packaging features the island’s locations essential to the cognac’s production and character. “The consumer can see at a glance where this legendary cognac comes from and why it is so important," adds Camus.
"The delicate contours of the image are highlighted with bright colors and materials that reproduce the mirror effect observable from the Ile de Ré, where the ocean seems to merge with the sky. The use of Kurz gold leaf foil embellishes the design by bringing brightness and density, while the embossing effects give depth to our design" says Breeze Creative.
For the box, Van Genechten Packaging combined seven-color printing with hotfoil, microstructure of the logo, micro-embossing structure on the brand name and matte varnish, on an uncoated, unlaminated eco board. "This packaging shows that we can obtain an optimal printing result with sophisticated finishes without using PET," according to Camus.
Camus Ile de Ré Fine Island cognac is housed in Saverglass’ Winch stock bottle featuring a wooden-topped cork stopper (Setop) engraved with the Camus clover. A tin capsule (Ramondin) is two-color printed on the head and skirt.
The label (Autajon) uses Fedrigoni’s Tintoretto Gesso and echoes the artwork on the box. It is decorated using digital printing, microstructure hotfoil on the logo and micro-embossing structure on the brand name, finished with matte varnish.
Since its launch in 2003, Camus Île de Ré Cognac has had five different packaging designs.
Stayed tuned for an interview with Cyril Camus in the winter issue of our sister publication Formes de Luxe. A sneak peek can be found here.
BoxVan Genechten Packaging
DesignBreeze Creative Design Consultants