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Cardinal du Four’s premium Armagnac targets US market

Katie Nichol

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Cardinal du Four’s premium Armagnac targets US market

For the creation of Cardinal du Four Armagnac 21 Rébellion, brand owner Christophe Namer called upon French agency Maison Linea to conceive the packaging from bottle to box.

A tribute to a catholic cardinal and philosopher credited with documenting the virtues of Armagnac, Cardinal du Four Armagnac 21 Rébellion is a $400 premium brandy destined for the US market. The blend comprises eaux-de-vie produced in the Bas-Armagnac and Ténarèze terroirs aged for between 21 and 43 years in French oak casks.

The Armagnac is housed in a glass decanter (Saverglass) topped with a two-piece galvanized zamak stopper lacquered a metallic red (Segede) in the shape of a cardinal’s mitre. Segede also supplied the bottle’s zamak collar, which is in patinated galvanized bronze with a transparent varnish and engraved with the product name. A zamak medallion adorns the bottle’s facing along with detailing screenprinted in black and the brand name hot stamped in gold.

The decanter comes in a wooden coffret (Sonepro) sheathed in soft touch paper with a zamak medallion affixed onto the facing. Also serving as a glorifier, the top-opening coffret features the brand name in relief varnish on the sides and facing. It closes thanks to two leather tabs that echo the form of the mitre-shaped stopper.

Cardinal du Four is named in tribute to Vital du Four, a catholic cardinal and philosopher who penned the virtues of Armagnac in 1310. Launched in the US last fall, the Armagnac retails at $400.

Component

Glass decanterSaverglass

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Bottle collar and stopperSegede

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CoffretSonepro

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DesignMaison Linea

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