For the creation of Cardinal du Four Armagnac 21 Rébellion, brand owner Christophe Namer called upon French agency Maison Linea to conceive the packaging from bottle to box.
A tribute to a catholic cardinal and philosopher credited with documenting the virtues of Armagnac, Cardinal du Four Armagnac 21 Rébellion is a $400 premium brandy destined for the US market. The blend comprises eaux-de-vie produced in the Bas-Armagnac and Ténarèze terroirs aged for between 21 and 43 years in French oak casks.
The Armagnac is housed in a glass decanter (Saverglass) topped with a two-piece galvanized zamak stopper lacquered a metallic red (Segede) in the shape of a cardinal’s mitre. Segede also supplied the bottle’s zamak collar, which is in patinated galvanized bronze with a transparent varnish and engraved with the product name. A zamak medallion adorns the bottle’s facing along with detailing screenprinted in black and the brand name hot stamped in gold.
The decanter comes in a wooden coffret (Sonepro) sheathed in soft touch paper with a zamak medallion affixed onto the facing. Also serving as a glorifier, the top-opening coffret features the brand name in relief varnish on the sides and facing. It closes thanks to two leather tabs that echo the form of the mitre-shaped stopper.
Cardinal du Four is named in tribute to Vital du Four, a catholic cardinal and philosopher who penned the virtues of Armagnac in 1310. Launched in the US last fall, the Armagnac retails at $400.
Bottle collar and stopperSegede