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Carolina Herrera skates on with 212 Heroes

Katie Nichol
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Carolina Herrera skates on with 212 Heroes

After its stiletto-shaped Good Girl and lightning bolt Bad Boy bottles, Carolina Herrera (Puig) has unveiled another innovative fragrance flacon with the launch of 212 Men Heroes Forever Young.

212 Men Heroes Forever Young, the latest addition to Carolina Herrera’s 212 men’s franchise, is meant to symbolize “youth and freedom” with its flacon in the form of a skateboard.

“Manufacturing a skateboard-shaped perfume bottle was a challenge. Integrating the internal pressure system in such a precise silhouette is a delicate maneuver; it was also very demanding to achieve stability," Carolina A. Herrera, creative director of Beauty, said in a statement. 

The skateboard-shaped silver anodized aluminum plate (Qualipac, Tesem) is stamped with the fragrance name. The scent is dispensed through the plate via a chrome galvanized injected ABS spray cap (Novassu, Qualipac).

The sloping shape of the bottle’s base means that it doesn’t remain upright on the production line. For glassmakers Bormioli Luigi and Verescence, this made achieving an even distribution of glass particularly complex.

 

The EdT is said to be a new take on fougère scents; the certified-vegan formula created by Domitille Michalon-Bertier, Juliette Karagueuzouglou and Carlos Benaim (IFF) contains notes of pear elixir, lemon haze cannabis and geranium oil.

Carolina Herrera 212 Men Heroes Forever Young Eau De Toilette is available in 50ml and 90ml.

Component

BottleVerescence (50ml), Bormioli Luigi (90ml)

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Metal plateQualipac, Tesem

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Spray capNovassu, Qualipac

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PumpSilgan Dispensing

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Wheel componentsPTJOSA, Plastin

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BoxAutajon Packaging Durero

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PerfumersDomitille Michalon-Bertier, Juliette Karagueuzouglou, Carlos Benaim (IFF)

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