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Cartier bets on simplicity with new scents

Alissa Demorest

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Cartier bets on simplicity with new scents

Les Épures de Parfum, a new trio of fragrances from Cartier Parfums, offers scents designed for those “seeking simple olfactory beauty, rather than more sophisticated scents,” explains perfumer Mathilde Laurent. The three fragrances, Pur Muguet, Pur Kinkan and Pur Magnolia, are housed in thick-based, elongated transparent flacons. The white caps are topped in gold and are engraved with the brand’s logo. Each of the three variants dons a colored cord that is wound around the collar—light purple for Pur Magnolia, solar yellow (Pur Kinkan) and sherbet green (Pur Muguet).

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