Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Cartier bets on simplicity with new scents

Alissa Demorest

Related topics :

Be the first to react

Comment

Cartier bets on simplicity with new scents

Les Épures de Parfum, a new trio of fragrances from Cartier Parfums, offers scents designed for those “seeking simple olfactory beauty, rather than more sophisticated scents,” explains perfumer Mathilde Laurent. The three fragrances, Pur Muguet, Pur Kinkan and Pur Magnolia, are housed in thick-based, elongated transparent flacons. The white caps are topped in gold and are engraved with the brand’s logo. Each of the three variants dons a colored cord that is wound around the collar—light purple for Pur Magnolia, solar yellow (Pur Kinkan) and sherbet green (Pur Muguet).

Editor's picks

Dior opts for Eastman’s Cristal Renew for Lip Maximizer pack

Dior opts for Eastman’s Cristal Renew for Lip Maximizer pack

In line with its goals to reduce its reliance on virgin plastic, Parfums Christian Dior (LVMH) this summer is launching new packaging for its Dior Addict Lip Maximizer featuring recycled material. The lip gloss packs will be made with[…]

06/07/2021 |
Guerlain x Germanier: Sparkling in upcycled Swarovski

Guerlain x Germanier: Sparkling in upcycled Swarovski

Karl Lagerfeld rolls out latest fragrance duo for Les Parfums Matières

Karl Lagerfeld rolls out latest fragrance duo for Les Parfums Matières

Hermès gets set for summer with Twilly Eau Ginger

Hermès gets set for summer with Twilly Eau Ginger

More articles