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Cerço: wine packaging at its most streamlined

Alissa Demorest

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Cerço: wine packaging at its most streamlined

Launching this year, Cerço is touted as the first range of Burgundy wines* whose container and content is 100% eco-designed. Reducing the impact of its packaging was a key driver of the project.

A project that began in 2019 on the impetus of winegrowers Terres Secretes and Nuiton-Beaunoy in France’s Burgundy region, Cerço was developed with one goal in mind: to create a range of wines that would have the least possible impact on the environment. Packaging naturally played a central role in reducing its footprint.

Charles Lamboley, Marketing and Communications Director at Union des Vignerons Associés des Monts de Bourgogne, explains that the collaborative initiative was driven by 25 employees and 12 organic winegrowers—all volunteers. The members were split into five working groups; each was tasked with reviewing and revamping a single packaging component: bottle, stopper, embellishment, secondary pack and capsule. More specifically, the materials used, manufacturing processes and an overall assessment of the component’s life cycle.

For the bottle (Verallia), Cerço selected a model manufactured in the Loire valley, composed of 78% cullet and weighing in at 395 grams, or 20% less than a standard Burgundy bottle. The cork, also made in France and sourced from FSC-certified forests (Bouchons Abel), is printed with messages promoting the wine’s ecological positioning. Because Cerço opted to do away with the capsule covering the cork, the messages are visible through the glass.

Inessens printed the 95% cane fiber and 5% flax and hemp fiber labels (Avery Dennison). Just two colors figure on each label: pastel and black using natural pigments. The glassine backing is upcycled by a local association. In terms of embellishment, Cerço selected dry embossing, choosing to forgo the hot stamping that traditionally figures on Burgundy wine labels. There is no back label.

Smurfit-Kappa supplied the recycled and compostable kraft paper box, lightweighted by 14% compared to other six-bottle boxes, and featuring pre-formed handles to encourage reuse.

“Cerço outlines our commitment to local sourcing and to lightening our wines’ impact on the environment. We aim to apply the lessons learned from this initiative to our future productions as well,” concludes Lamboley.

*The five AOC Burgundy wines making up the range are in the process of organic certification.

Component

BottleVerallia

Component

StopperBouchons Abel

Component

LabelInessens

Component

BoxSmurfit-Kappa

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