Beauty tech innovations presented at CES 2022 included custom hair color from L’Oréal, Beautigloo’s cosmetics fridges and P&G’s BeautySPHERE immersive 3D experience.
Held from January 5th-8th, 2022, the Consumer Electronics Show (CES) in Las Vegas, US, had a hybrid format this year, with both an in-person and digital exhibition. We take a look at some of the highlights in beauty tech and beyond.
French company Beautigloo put the focus on its next-generation beauty cooler that promises ultra-rapid cooling (less than five minutes) for products such as masks, applicators and massage tools. The instant cooler is set to launch at the end of this year. In addition, the company showed its flagship beauty fridge, which has an adjustable temperature function, as well as a soon-to-launch version with a fixed temperature of 10°C. The idea, Beautigloo Co-founder and CEO Clara Lizier tells Luxe Packaging Insight, is to attract a wider audience with a more accessible product, priced at €199 rather than €299 for its earlier innovation.
Ninu, which debuted its smart perfume prototype at CES last year, presented the refined version at this year’s show. The tech-powered fragrance solution enables users to create customized scents using an app. The device consists of three refillable fragrance cartridges enclosed in a cylindrical outer shell. Thanks to AI, the app can make recommendations based on a consumer’s perfume use. Ninu works with perfumer Dominique Moellhausen of Italian flavor and fragrance company Moellhausen on the scents.
Flavor and fragrance company IFF partnered with sleep solutions specialist SleepScore Labs back in 2020. CES 2022 was the showcase for their scent wellness solution shown to improve sleep quality.
P&G Beauty’s BeautySPHERE, a “virtual and immersive 3D experience”, hosted six Responsible Beauty livestream panels with P&G researchers, brand experts and innovators. Beyond CES, the experience is available online, where users can virtually visit the Royal Botanic Gardens in Kew, England, to learn about the botanicals used in Herbal Essence bio:renew hair care products.
L’Oréal’s Colorsonic, a 2022 CES Innovations Awards Honoree, is a handheld device for mixing and applying hair color at home. Consumers can choose from among 40 shades, with the cartridges shipped in recyclable paper mailers. Colorsonic features a custom mixer mechanism, and an oscillating nozzle fitted with bristles for applying the hair color. According to L’Oréal, the recyclable formula cartridge cuts down on the use of plastic compared to traditional home dye kits, while single-use gloves have been replaced with a pair that can be reused up to 10 times. Colorsonic is set to launch in the US in early 2023.
Developed for hair salon stylists, L’Oréal’s Coloright leverages AI to offer virtual try-on of shades and uses a patented algorithm for custom colors. The device has a reader that analyzes the customer’s hair, as well as a dispenser containing dry beads of hair dye, and cartridges of base creams, developers and diluters. The dispensed components combine for a personalized hair color, with more than 1,500 possible shades.
Amorepacific’s Mind-linked Bathbot and Myskin Recovery platform were CES Innovation Award Honorees for 2022. Mind-linked Bathbot allows a robot to make a bath bomb with personalized color and fragrance after analyzing human emotions via brain wave signals. A headset equipped with sensors measures brain waves in real time and analyzes data. The AI-powered Myskin Recovery Platform, meanwhile, is designed to measure skin condition, propose personalized skincare and monitor how the skin improves.
Fellow CES Innovation Awards Honoree Nailbot, from California-based tech start-up Preemadonna, is an at-home manicure device that prints instant nail art and photos from a user’s smartphone onto their fingernails. Like a traditional printer, the device uses cartridges and prints via Bluetooth with the accompanying app.
At its digital booth, AI and AR specialist Perfect Corp presented a range of “metaverse-ready” beauty tech, spanning virtual try-ons, immersive shopping and NFTs and digital assets. In the realm of fashion tech, the company presented virtual try-ons for watches, rings and bracelets. On the beauty front, its new solutions include YouCam tutorial - an AR-powered make-up application guide – the AI Foundation Shade Finder and the AI Skin Analysis solution.