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Chalking it up: Lalique’s personalized perfume pack

Katie Nichol

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Chalking it up: Lalique’s personalized perfume pack

A new men’s EdP, Lalique White in Black comes in a monochrome, customizable fragrance bottle. Thanks to a lacquering technique developed by Pochet du Courval, consumers can write on the fragrance flacon like a chalkboard.

Lalique White in Black, the latest men’s fragrance from Lalique, forms part of the Lalique White Collection. The flacon (Pochet du Courval) is decorated with a special matte black lacquer developed by the glassmaker that makes it possible to write on the flacon like a chalkboard with the accompanying chalk pencil (Experience Packaging). The flask-shaped bottle, with its flat shoulders and curved sides, sports an aluminum cap (Thomas) and collar.

The EdP was created by Karine Dubreuil Sereni (Vox Profumi). Described as a woody, oriental, fresh scent, it contains notes of bergamot, white cedarwood and cardamom oil.

Lalique White in Black launched in April and retails at $135 for 125ml.

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Bottle, decorationPochet du Courval

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PumpSilgan Dispensing

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CapThomas

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BoxDoro

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PencilExperience Packaging

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PerfumerKarine Dubreuil Sereni (Vox Profumi)

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