Champagne Bollinger opted for a monochrome look for the made-in-France packaging of B13, its 2013 vintage. The recyclable coffret features embossing that plays on the graphic similarities between the letter ‘B’ and the number 13.
Sustainability and purity were key for design agency Partisan du Sens when dreaming up the packaging for B13, Champagne Bollinger’s 2013 vintage. The contrast of white and black is said to be a nod to 2013’s harvest, which saw its fair share of snow and frost and the Pinot Noir grape variety used to make the Champagne.
The bottle label (Autajon) is printed black and embossed. The coffret (Adine) is sheathed in Fedrigoni’s Freelife Cento recycled paper, which is printed with the brand name and year in black. As the name of the vintage lends itself to graphic interplay between the forms of the letter ‘B’ and the number 13, embossing was used on the facing to clever effect. The lines are designed to evoke rows of vines, explains Partisan du Sens, with the resulting texture said to embody the complementarity of the champagne’s different notes. Inside, an insert in molded cardboard enables the box to be recycled without separating the components.
The coffret was made in France.
Partisan du Sens co-founder and design manager Gerald Galdini spoke more about B13 in Luxe Packaging Insight’s new podcast series, The Designer’s View: Trends in Packaging Design. The episode (09.42) is in French.
DesignPartisan du Sens