Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Chanel’s fragrance coffret favors feathers and crystal

Alissa Demorest

Related topics :

,
Be the first to react

Comment

Chanel’s fragrance coffret favors feathers and crystal

For its new coffret, Beige et les Maisons d’art, Chanel called on French crystal maker Baccarat and feather artisan Maison Lemarié.

Beige et les Maisons d’Art is the second of Chanel’s limited-edition coffrets highlighting the work of French artisan craftsmen. This edition of the coffret houses Beige, a floral fragrance that is part of its Les Exclusifs de Chanel collection. The 50ml extract comes in a “sculpted” crystal bottle crafted by Baccarat, its top sealed by the baudruchage technique.

Maison Lemarié, feather and floral specialists—and one of Chanel’s Maisons d’Art acquired by the group in 1996—decorated the inside of the triptych-shaped coffret (made in France by Norline) with a tapestry of feathers. In addition to black and white feathers, there is a selection of varying shades of brown, a color scheme that refers to Coco Chanel’s favorite color, beige.

The coffret is limited to 25 numbered pieces and launches in October at a retail price of 10,000.

Component

BottleBaccarat

Component

DecorationMaison Lemarié

Component

CoffretNorline

Editor's picks

Parfums Christian Dior unveils latest Dior Homme

Parfums Christian Dior unveils latest Dior Homme

For its Dior Homme men’s EdT, Parfums Christian Dior opted for a modern reinterpretation of the minimalist packaging that characterized the first editions of the fragrance. The EdT is housed in a transparent square-shaped glass bottle[…]

09/17/2020 |
Le Rouge Français’ Collection Végétal debuts biosourced pack

Le Rouge Français’ Collection Végétal debuts biosourced pack

Valentino’s Voce Viva embodies couture codes

Valentino’s Voce Viva embodies couture codes

Guerlain unveils Kintsugi Orchidée Impériale Black

Guerlain unveils Kintsugi Orchidée Impériale Black

More articles