Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Château La Grace Dieu Les Prieurs' first Chardonnay goes artisanal

Alissa Demorest
Be the first to react

Comment

Château La Grace Dieu Les Prieurs' first Chardonnay goes artisanal

For Cuvée Elena, its limited-edition 2019 millésime Chardonnay, Château La Grace Dieu Les Prieurs designed a custom magnum bottle. Produced by French glassmaker Waltersperger, the handcrafted bottles will be auctioned off for charity this year.

Described as the “very first Chardonnay to come from Saint-Émilion” — traditionally red wine country — Cuvée Elena is estate Château La Grace Dieu Les Prieurs’ first foray into white wine. The limited edition of just 1,300 bottles comes exclusively in magnum formats manufactured by Waltersperger, the last glassworks in France to remain specialized in semi-automatic production.

The custom bottle, whose form is visibly squatter and wider than that of a classic wine bottle, comes in both transparent and opaque frosted versions. The name of the cuvee is embossed in relief on the facing, while a floral motif, also embossed, is hand-painted along the base. Devoid of both label and foil, the cork (Amorim), fully visible, is capped with yellow wax seal. Amorim’s NDtech technology was used to screen the presence of TCA, which can impart a musty ‘corked’ flavor to the wine.

“We wanted this product to be entirely handcrafted; in addition to the semi-automatic glass production, the magnums are painted, stoppered and sealed by hand at the estate,” notes Laurent Prosperi, Director of the Château La Grace Dieu Les Prieurs.

The magnum comes in a transparent acrylic coffret (Wildcat Packaging).

Soon to be auctioned off, the 2019 millésime bottle will have a starting price of €250; all funds are being donated to charity.

Cuvée Elena took home a gold medal at The Global Chardonnay Masters 2020 in the Premium category for Best Chardonnay aged in oak casks.

 

Component

BottleWaltersperger

Component

DecorationChâteau La Grace Dieu Les Prieurs

Component

CorkAmorim

Component

CoffretWildcat Packaging

 

Editor's picks

Martell’s Dame-Jeanne Collection explores ancestral know-how

Martell’s Dame-Jeanne Collection explores ancestral know-how

Unveiled to a select group of the French cognac house’s clients in China late last year, Martell’s Dame-Jeanne Collection of vintage eaux-de-vies are housed in custom-blown demi-johns nestled inside intricately woven willow[…]

04/12/2021 | Wine & spirits
Gin: Analyzing a market in flux

Gin: Analyzing a market in flux

At-home mixology trend inspires Belvedere’s latest pack

At-home mixology trend inspires Belvedere’s latest pack

Lindores Abbey Distillery repurposes dunnage wood for new launch

Lindores Abbey Distillery repurposes dunnage wood for new launch

More articles