The fifth incarnation of Château Minuty’s limited edition Minuty M features a colorful, screenprinted design that is the work of tattooist Léa Amati.
For its 2021 Minuty M limited edition, French winery Château Minuty teamed up with Parisian tattoo artist Léa Amati, known for her colorful and abstract designs. The screenprinted bottle is inspired by the French Riviera and the meeting of the sun and sky, with shades of pink, yellow and blue. “Painting directly along the curves of the bottle allowed me to visualize the creation that would cover it,” the artist explains.
Encouraging consumers to keep and reuse the bottle, the label is designed to be easily removed, revealing the screenprinted Minuty logo underneath. The brand declined to name its packaging partners, saying only that the limited edition was developed with French companies.
Some 150,000 bottles of the 2021 Minuty M limited edition were produced.