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Christian Louboutin adds to Loubiworld fragrance collection

Katie Nichol

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Christian Louboutin adds to Loubiworld fragrance collection

Luxury shoemaker Christian Louboutin (Puig) has expanded its Loubiworld fragrance collection launched in 2020. The three new scents sport intricately designed zamak caps.

After the launch of its seven-strong Loubiworld fragrance collection in 2020, Christian Louboutin added Loubicharm, Loubiprince and Loubiluna to the line-up this month. The bottles (Bormioli Luigi), with their well-defined edges and weighty distribution of glass on the base, are lacquered a deep burgundy and hot-stamped in gold. They are equipped with Silgan Dispensing's Melodie crimped fragrance pump.

The zamak caps (TNT Global Manufacturing) are fitted with a bulk-dyed, red PP insert and sport a metallic orange-gold e-coating. The intricate designs of the two- and three-piece caps required a complex unmolding process and delicate assembly and polishing. Loubicharm’s two-piece cap is in the shape of a scarab beetle, the wings of which are a nod to Louboutin’s red soles. Also a two-piece cap, Loubiluna shows a royal falcon standing on a crescent moon. Loubiprince is crowned with a three-piece cap depicting a snake encircling a pyramid – the head of the snake is said to be shaped like a Louboutin stiletto.

Like the rest of the Loubiworld collection, the fragrances nestle in rigid FSC cardboard boxes (Knoll Packaging) sheathed FSC paper printed in Louboutin’s iconic red. The side-opening boxes are decorated with copper-gold hot-stamping and embossing on the facing, and the neck sports the same copper-gold shade.

The three new additions to Loubiworld are described as “Eau de Parfum Intenses”. Loubicharm is an aromatic chypre with notes of incense, geranium and patchouli, while Loubiluna is a woody oriental with notes of fig milk, cedar wood and papyrus. Both were created by perfumer Christophe Raynaud (Firmenich). Loubiprince was composed by Fanny Bal (IFF); the oriental amber blends notes of cistus, sandalwood and tonka bean.

Launched in November, the fragrances retail at €290 for 90ml.

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BottleBormioli Luigi

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CapTNT Global Manufacturing

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PumpSilgan Dispensing

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BoxKnoll Packaging

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PerfumersFanny Bal (IFF), Christophe Raynaud (Firmenich)

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