Luxury shoemaker Christian Louboutin (Puig) has expanded its Loubiworld fragrance collection launched in 2020. The three new scents sport intricately designed zamak caps.
After the launch of its seven-strong Loubiworld fragrance collection in 2020, Christian Louboutin added Loubicharm, Loubiprince and Loubiluna to the line-up this month. The bottles (Bormioli Luigi), with their well-defined edges and weighty distribution of glass on the base, are lacquered a deep burgundy and hot-stamped in gold. They are equipped with Silgan Dispensing's Melodie crimped fragrance pump.
The zamak caps (TNT Global Manufacturing) are fitted with a bulk-dyed, red PP insert and sport a metallic orange-gold e-coating. The intricate designs of the two- and three-piece caps required a complex unmolding process and delicate assembly and polishing. Loubicharm’s two-piece cap is in the shape of a scarab beetle, the wings of which are a nod to Louboutin’s red soles. Also a two-piece cap, Loubiluna shows a royal falcon standing on a crescent moon. Loubiprince is crowned with a three-piece cap depicting a snake encircling a pyramid – the head of the snake is said to be shaped like a Louboutin stiletto.
Like the rest of the Loubiworld collection, the fragrances nestle in rigid FSC cardboard boxes (Knoll Packaging) sheathed FSC paper printed in Louboutin’s iconic red. The side-opening boxes are decorated with copper-gold hot-stamping and embossing on the facing, and the neck sports the same copper-gold shade.
The three new additions to Loubiworld are described as “Eau de Parfum Intenses”. Loubicharm is an aromatic chypre with notes of incense, geranium and patchouli, while Loubiluna is a woody oriental with notes of fig milk, cedar wood and papyrus. Both were created by perfumer Christophe Raynaud (Firmenich). Loubiprince was composed by Fanny Bal (IFF); the oriental amber blends notes of cistus, sandalwood and tonka bean.
Launched in November, the fragrances retail at €290 for 90ml.
BottleBormioli Luigi
CapTNT Global Manufacturing
PumpSilgan Dispensing
BoxKnoll Packaging
PerfumersFanny Bal (IFF), Christophe Raynaud (Firmenich)
