A much-anticipated exhibition on this year’s beauty trade-show circuit, organizers of Clean Beauty, an Infopro Digital event, are pushing the inaugural edition of the event to next year in response to the ongoing health crisis.
Billed as the industry’s very first event gathering experts, scientists, suppliers, brands, influencers and journalists “to build the future of Clean Beauty together”, the show will now be held on October 12-13, 2021.
The show may be postponed, but the clean beauty sector is becoming increasingly relevant and even gaining traction in the current context. “We are certain that the Clean Beauty movement will take on even more importance in consumer expectations following the current sanitary crisis. Clean Beauty in London 2021 will be ‘the place to be’ for the entire community and an opportunity to better understand the movement and to establish a charter of best practices,” explains show organizer Sandra Maguarian, who earlier this year had characterized clean beauty as “not just another trend, but a groundswell that will considerably alter the cosmetics landscape”.
Save the date: October 12-13, 2021 at The Brewery in London, UK.