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Coach Dreams hits the road

Alissa Demorest

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Coach Dreams hits the road

A new eau de parfum that brings a sense of "freedom and adventure", Coach Dreams is inspired by the mythical road trips across the American West with its top notes of bitter orange and pear, its heart of gardenia and cactus bloom and woody base of Joshua Tree and ambroxan. This olfactory signature is the work of Antoine Maisondieu, Natalie Cetto, Olivier Pescheux and Shyamala Maisondieu at fragrance house Givaudan. The bottle (Stoelzle), designed by Coach with New York agency Baron & Baron, recalls a vintage apothecary shape. Its simple and refined silhouette features a thick base resting on a glass disc. Topped by a flower-shaped cap (Albéa), the flacon dons a collar decorated with a stitched leather band (Oriol & Fontanel) - a nod to the origins of the leather goods company. The pump is signed Silgan. The secondary case (Printor) features a "sparkling veil of pink glitter" and is decorated with the brand's logo, this time in silver.

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