Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Courrèges’ Colognes Imaginaires takes an eco-friendly stance

Katie Nichol

Related topics :

Be the first to react

Comment

Courrèges’ Colognes Imaginaires takes an eco-friendly stance

Colognes Imaginaires is a line of four scents that puts sustainable packaging front and center from the bottle to the secondary pack.

The unisex eaux de parfums are housed in an oval flacon (Coverpla’s Verdi model from Bormioli Luigi’s Ecoline range) featuring lightweighted glass–the glass weight has been reduced by 40%, resulting in 100g of the material for a 100ml bottle. According to Coverpla, this reduces Co2 emissions by an average of 60% throughout the value chain as compared to a plastic or blown or molded glass alternative.

The fragrance pump (Aptar) has a screw-top closure in order to facilitate separability and therefore recycling, while the wooden cap (Codiplas), said to be biodegradable, is made from ash, with a sugar cane-based bioplastic insert.

The FSC-certified paperboard box (b2pack) is sheathed with a protective film that is both compostable and biodegradable.

The fragrance formulas, meanwhile, free from colorants and preservatives, boast natural ingredients and organic alcohol derived from beetroot. Colognes Imaginaires consists of four EdPs: Verbena Crush, Nectar Tonka, Berrie Flash and Cedar Pulp, retailing at €80 for 100ml.

Component

CapCodiplas

Component

PumpAptar

Component

LabelDB Premium

Component

Boxb2pack

Component

BottleCoverpla/Bormioli Luigi

Editor's picks

Bienaimé 1935’s revival highlights French savoir-faire

Bienaimé 1935’s revival highlights French savoir-faire

Refillable products celebrating the art of French craftsmanship are at the heart of cosmetics brand Bienaimé 1935, which has been revived under the impetus of new owner Cécilia Mergui. Its fragrance flacons are made using[…]

01/24/2022 |
Repetto launches fragrance collection with three new scents

Repetto launches fragrance collection with three new scents

Guerlain unveils refillable PCR flacon for Aqua Allegoria revamp

Guerlain unveils refillable PCR flacon for Aqua Allegoria revamp

Heritage inspires AB 1882's refillable solid perfumes

Heritage inspires AB 1882's refillable solid perfumes

More articles