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Curius Match Tonic looks to shake up tonic water

Katie Nichol

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Curius Match Tonic looks to shake up tonic water

Swiss drinks company Curius opted for square, stackable bottles, perforated labels and pastel colors for its Match Tonic Water launched this month. Spanish agency Series Nemo is behind the design.

Curius called on Series Nemo for the packaging design of its Match Tonic Water; square bottles in glassmaker Estal’s Wild Glass that embraces imperfections in the material. The 100% PCR glass bottles sport an aesthetic similar to that of semi-automatic production on account of their authentic and rough design. As non-rounded shapes pose a challenge to carbonated beverages due to uneven pressure distribution, says the glassmaker, the bottle's interior edges are smoothed to dissipate the tension.

Contrasting with the “industrial minimalism" of the design, the pastel-colored labels (Eurostampa) have a micro-perforated look. A rubber-effect feel was achieved by using specific varnishes, while the labels can be easily removed from the bottle to facilitate recycling thanks to an adhesive-free zone.

The bottle’s square and slim format makes it ideal for e-commerce, highlights Curius Co-founder and CMO Juan Carlos Maroto, adding that its design allows for double the amount of product to be stacked on retail shelves compared to traditional soft drinks.

For its e-commerce packaging (Autajon Packaging Durero), the brand opted for a square cardboard pack with rounded corners that echoes the form of the bottle. Designed to house four bottles, it is deliveredd flat and unfolds in a single gesture. A folding handle with a self-clamping system is integrated into the the cross separator. The handles also act as a lid, enabling the clusters to be stacked.

The line launched with four skus infused with “botanical superfoods”: Indian, Mediterranean, Floral, and what the brand claims is the first spicy tonic on the market.

Curius Match Tonic Water is nominated for three Formes de Luxe awards this year -  the winners will be unveiled in Monaco on Monday October 3rd. 

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BottleEstal

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CapCan Pack

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LabelEurostampa

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DesignSeries Nemo

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4 pack outer packagingAutajon Packaging Durero

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