Danish artist Jeppe Hein reinterprets Ruinart Jeroboam

Danish artist Jeppe Hein reinterprets Ruinart Jeroboam

Jeppe Hein took up the challenge of Ruinart’s Carte Blanche program this year. The Danish artist notably transformed a Rosé Jeroboam, bringing his artistic flair to both the champagne bottle and coffret.

For the 2022 edition of its Carte Blanche program, champagne brand Ruinart (LVMH) gave free rein to Danish artist Jeppe Hein to reinterpret the brand’s universe. Hein created a limited-edition Rosé Jeroboam; Ruinart was the first champagne maker to commercialize rosé Champagne, in 1764.

In place of the brand’s traditional label, bubbles devoid of text, recalling the sparkling nature of champagne, feature on the bottle facing. 

The wooden coffret (Marotte) was polished with chalk taken from the walls of Ruinart’s champagne cellars to create a whitewashed effect. Once the bottle is removed, the coffret serves as a plinth for Hein’s pink steel sculpture meant to evoke the champagne’s hue and effervescence.

Just 25 signed and numbered Jeroboam’s are available, priced at €5,500.

Component

Coffret Marotte

Component

Design/coffret coloringJeppe Hein

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