Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Design takes center stage at Gainerie 91

Alissa Demorest

Related topics :

,
Be the first to react

Comment

Design takes center stage at Gainerie 91

In keeping with the 2021 theme, “packaging tells a story”, four young designers dreamed up novel packaging solutions for French luxury packaging specialist Gainerie 91’s annual design contest. We take a visual journey of this year’s winners, whose projects span both fragrance and spirits.

First prize: Paper Pebbles by Guillaume Brissot, Ecole de Condé Lyon

A simple white box encloses a women’s fragrance. The originality lies in the material inside: rolled paper rings blend aesthetic and protective functions.

 

Second place: Kabuki by Cathelle Dénoue & Romane Gaultier, Ecole de Design Nantes Atlantique

Inspired by Japanese shojis, or paper panels, this monochrome 100% paper box with paperboard base, conceived to hold a fragrance bottle, doubles as a merchandising display. Its cut and perforated panels are made of blotter paper, which allow the pack to be perfumed with the fragrance.

 

Third place: Message in a Bottle by Benoît Charrière, Ecole de Design Nantes Atlantique

In line with the name of the project, the bottle inside the coffret/merchandising display comes equipped with a message rolled inside a stainless-steel cigar case. The case pops to the surface when the bottle is opened. A sandy motif was obtained on both the coffret’s base and on the display via machined wooden surfaces onto which sand is glued.

 

People’s Choice Award: ParcheVin by Raphaël Coustre-Mianne, Ecole d'Architecture de la Ville & des Territoires Paris-Est

A simple octagonal shape defines this wine coffret featuring an accordion-type design. The coffret closes with two simple snap-button leather lanyards.

Trophy: Studio Noir Vif

With its form meant to evoke both a pen and a plioir, a leatherworking tool, this year’s trophy, in gold, silver, bronze and matte pink versions, comes enclosed in a leather-lined coffret crafted in Gainerie 91’s French workshop.

 

Editor's picks

Chanel highlights embroidery with Sycomore fragrance coffret

Chanel highlights embroidery with Sycomore fragrance coffret

Embroidery and Baccarat crystal take center stage in Chanel’s latest fragrance coffret, Sycomore et les Maisons d’art. For the newest edition of its coffrets celebrating French craftsmanship, Chanel called on French crystal maker[…]

Discover Horizon: The Macallan and Bentley's whisky packaging prototype

Discover Horizon: The Macallan and Bentley's whisky packaging prototype

Estandon bottles rosé wine in black

Estandon bottles rosé wine in black

Wunderman Thompson Intelligence decodes consumer trends for premium packaging

Wunderman Thompson Intelligence decodes consumer trends for premium packaging

More articles