Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Dior opts for Eastman’s Cristal Renew for Lip Maximizer pack

Katie Nichol

Related topics :

Be the first to react

Comment

Dior opts for Eastman’s Cristal Renew for Lip Maximizer pack

In line with its goals to reduce its reliance on virgin plastic, Parfums Christian Dior (LVMH) this summer is launching new packaging for its Dior Addict Lip Maximizer featuring recycled material. The lip gloss packs will be made with Eastman’s Cristal Renew co-polyester featuring 30% recycled content.

As it works towards phasing out virgin plastic by 2026, Parfums Christian Dior has inked an agreement with chemicals company Eastman to use its Cristal Renew in the brand’s packaging. Produced using molecular recycling, the material is made of co-polyesters that are said to be chemically identical to virgin plastic. Dior’s Addict Lip Maximizer, a plumping lip gloss, is the first product to come in Cristal Renew packaging. The shades created by Christian Dior Makeup creative and image director Peter Philips include glossy and “holographic” versions.

Eastman and LVMH will collaborate on packaging across the luxury group’s brand portfolio, Eastman said in a statement, with additional take-up expected in the coming months.

Eastman’s Cristal Renew is available with 50% or 30% recycled content.

Component

Packaging resinEastman

Component

Creative directorPeter Philips (Dior)

Editor's picks

Dior teams up with Xavier le Normand for L’Or de Vie 2022

Dior teams up with Xavier le Normand for L’Or de Vie 2022

The 2022 Métiers d’Art edition of Dior's L’Or de Vie celebrates the International Year of Glass. French artisan Xavier le Normand crafted the limited-edition jars housing Dior’s most exclusive skincare[…]

12/02/2022 |
Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Anomalia Paris blends vintage and modern for first fragrance range

Anomalia Paris blends vintage and modern for first fragrance range

More articles