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Dispensing: L’Eau d’Issey ISTAY, IGO

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Dispensing: L’Eau d’Issey ISTAY, IGO

Brand: Issey Miyake
Supplier: Aptar Beauty + Home

Two concepts for two types of fragrance application: at home and on-the-go. The ISTAY dispensing system is a classic bottle equipped with a pump, but onto which a 20ml spray format is integrated into the cap. Dubbed IGO, it can be removed for on-the-go use. Light and unbreakable, IGO is made of injected plastic designed to mimic the brand’s iconic brushed aluminum. Both dispensing systems are made in Europe.

What’s innovative: An on-the-go format that is fitted into an existing fragrance cap.

What’s green: The dispensing systems are POM-free. 

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