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Dispensing: Taft Magic Volume

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Dispensing: Taft Magic Volume

Brand: Henkel
Supplier: Aptar Beauty + Home

A 2-in-1 aerosol hairspray featuring two nozzles in the same actuator that each offer a different spray intensity. By turning the actuator in one direction, the spray is heavy and concentrated; turned the opposite way, it offers a more diffuse and fine spray.

What’s innovative: The supplier’s Twist & Lock technology both opens and shuts the mechanism and varies the spray intensity simply by being turned; designing and inserting two different nozzles in a single actuator that result in two different sprays despite the pressure applied.

What’s green: The Twist & Lock technology forgoes the use of a cap to protect the product, making for a pack that calls for less material and is therefore lighter weight.

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