The Italian winery’s Fuori Marmo 2019 Carbernet Sauvignon is aged in Tuscan marble amphorae. The product packaging features a handmade, embossed label adorning the bottle.
Fuori Mondo claims to be the first vineyard to age wine in Carrara marble, an endeavor that brought together the vineyard’s owner Olivier Paul-Morandini, Michelin-starred chef Yannick Alléno and Paolo Carli, CEO of Henraux quarries. Carli hewed two, ovoid amphora from a 35-ton block of white marble from Seravezza, Tuscany in which to age the wine. Each weighs 2 tons, with capacity of 17.5hl.
Paul-Morandini tells Luxe Packaging Insight that the wine bottle’s minimalist, handmade label is inspired by a palindrome etched in marble on a Tuscan church located near the vineyard. Architect and engraver Vincent Magitteri manually embossed 160g white vellum paper in 100% cotton to create the labels. Each is numbered and signed.
Cuvée Fuori Marmo, a 2019 Carbernet Sauvignon, is available in 75cl (1,000 units available), priced at €1,085. The magnum (120 bottles available) is €2,387 and the jeroboam €5,250 (80 units available). A name can be engraved on the glass upon request. The wine will be delivered to buyers from this April.
Label paper Arches
Label Vincent Magitteri
