Publisher Editions Jean Lenoir has unveiled Le Nez du Bourbon, a coffret containing a booklet and 12 miniature flacons destined for bourbon amateurs and connaisseurs alike.
After Le Nez du Whisky aroma kit in 2013, French publisher Editions Jean Lenoir is preparing the release of a new olfactory book – Le Nez du Bourbon & American Whisky – this fall. The company called on Atelier Ter Bekke & Behage for the project’s graphic identity.
Each numbered coffret (Vincent Jouret) features a brown, leather-effect cover (Kiiltoplast, distributed by ADC) that is screenprinted white. Made in France, it houses a pedagogical booklet and 12 glass flacons (Zignago Vetro) containing notes evocative of bourbon’s aromatic universe. Honey, oak, caramel, cinnamon, cherry… each note is described in the booklet is an indicator of how the whisky was made. Mint, for example, is characteristic of the rye used in the grain mixture, says the brand, while vanilla is reminiscent of the oak cask aging. “The idea was to offer an extensive palette, while at the same time remaining accessible,” Viva Lenoir of Editions Jean Lenoir says of the choice of 12 notes, which are sourced from the French perfume industry.
The printed cardboard secondary pack was made by Jean Bal.
Launching in October, Le Nez du Bourbon retails at €75.
Graphic identityAtelier Ter Bekke & Behage