Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Elie Saab expands Girl of Now range with eau de parfum

Dolores Damade

Related topics :

Be the first to react

Comment

Elie Saab expands Girl of Now range with eau de parfum

Lebanese haute couture designer Elie Saab (Brands Beyond Beauty) has launched a new version of its Girl of Now fragrance. The line has been expanded with a colorful new addition dubbed Girl of Now Lovely.

A well-known name in the bridal fashion realm, Lebanese designer Elie Saab launched a first perfume range in 2011. The brand's offer has since grown exponentially, with the latest addition an eau de parfum, Girl of Now Lovely.

The fragrance follows the feminine aesthetic codes of its three predecessors in the Girl of Now range; the jewel-like glass flacon (Zignago Brosse) is engraved at the base - a detail meant to recall couture pleats.

On the facing, gold screen-printed writing ties in with the golden plastic cap (Qualipac), which sits atop a flower-like collar (Qualipac). This quintessential detail of the Girl of Now range is this time pad-printed a green anise shade. The bottle is housed in a flower patterned cardboard box (NewPack) featuring the same anise and coral pink color palette.

 

Girl of Now Lovely reveals olfactory notes of mandarin, pear and blackcurrant. The eau de parfum launched in February in three sizes: 30ml (€59); 50ml (€89) and 90ml (€115). 

Component

Flacon Zignago Brosse

Component

DecorationZignago Brosse

Component

Box NewPack

Component

Cap/CollarQualipac

Component

DesignPatrick Veillet

Editor's picks

Mizensir expands fragrance range with Ambre Magique

Mizensir expands fragrance range with Ambre Magique

To commemorate the opening of its New York flagship boutique, Swiss luxury fragrance brand Mizensir has launched new unisex eau de parfum Ambre Magique.  After developing in its home market and France, Swiss brand Mizensir opened its first[…]

07/25/2022 |
Clean make-up brand MOB Beauty readies for compostable packs

Clean make-up brand MOB Beauty readies for compostable packs

Abstraction Paris: fragrance millésimes inspired by wine aging

Abstraction Paris: fragrance millésimes inspired by wine aging

The Different Company’s Dance of the Dawn

The Different Company’s Dance of the Dawn

More articles