Lebanese haute couture designer Elie Saab (Brands Beyond Beauty) has launched a new version of its Girl of Now fragrance. The line has been expanded with a colorful new addition dubbed Girl of Now Lovely.
A well-known name in the bridal fashion realm, Lebanese designer Elie Saab launched a first perfume range in 2011. The brand's offer has since grown exponentially, with the latest addition an eau de parfum, Girl of Now Lovely.
The fragrance follows the feminine aesthetic codes of its three predecessors in the Girl of Now range; the jewel-like glass flacon (Zignago Brosse) is engraved at the base - a detail meant to recall couture pleats.
On the facing, gold screen-printed writing ties in with the golden plastic cap (Qualipac), which sits atop a flower-like collar (Qualipac). This quintessential detail of the Girl of Now range is this time pad-printed a green anise shade. The bottle is housed in a flower patterned cardboard box (NewPack) featuring the same anise and coral pink color palette.
Girl of Now Lovely reveals olfactory notes of mandarin, pear and blackcurrant. The eau de parfum launched in February in three sizes: 30ml (€59); 50ml (€89) and 90ml (€115).
Flacon Zignago Brosse