French plastic injection specialist Faiveley Plast has reinvented its identity along with a new name – FaiveleyTech. The name change aims to unify the group’s areas of expertise under a single brand.
Plastic injection molding specialist Faiveley Plast's new name FaiveleyTech unites its diverse brands and know-how, a move it hopes will bring greater brand visibility and better market positioning.
“We wanted to express our added value in terms of engineering and innovation in the fields of digital technology and eco-responsibility through our new name. FaiveleyTech brings together all of our brands, pooling our many skills and giving us new visibility with our customers and partners,” explains President Nicolas Alloin.
The group has created three Business Units - Beauty, Industry and Health. The companies acquired over the past 30 years will bear the name of the city in which they are located. The beauty division known as VPI thus becomes FaiveleyTech Orgelet, pharma branch Eudica transitions to FaiveleyTech Annecy and the industry segment previously known as Sepal adopts the FaiveleyTech Bourgoin name. Going forward, FaiveleyTech aims to expand its savoir-faire, focusing on processing raw materials and developing complex products.
The name change also marks a new generation of the Faiveley family at the helm of the group.