Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Fenty Beauty launches first fragrance

Katie Nichol

Related topics :

Be the first to react

Comment

Fenty Beauty launches first fragrance

Part of LVMH’s Kendo brand incubator, Fenty Beauty has launched its first fragrance, Fenty Eau de Parfum. The scent comes in a brown lacquered bottle.

Singer Rihanna’s Fenty Beauty unveiled its first scent this summer. Dubbed Fenty Eau de Parfum, it comes in a bottle (Pochet du Courval) described as “a harmonious balance of femininity and masculinity, vintage and modern.” The curved flacon’s amber-brown lacquer is said to reproduce the effect of bulk-dying. Both the collar and cap (Qualipac) are in Surlyn, with the cap engraved in the mold with the brand name.

Rihanna worked with LVMH Master Perfumer Jacques Cavallier Belletrud on the unisex scent, which is said not to fit into a traditional olfactive family. It combines magnolia, musk, geranium and patchouli.

Rihanna’s previous fragrances were launched under license with Parlux.

Component

BottlePochet du Courval

Component

Cap, collar Qualipac

Component

PerfumerJacques Cavallier Belletrud (LVMH)

Editor's picks

Guerlain unveils refillable PCR flacon for Aqua Allegoria revamp

Guerlain unveils refillable PCR flacon for Aqua Allegoria revamp

LVMH-owned Guerlain is revamping its Aqua Allegoria collection as it seeks to make its fragrances – and its packaging – more sustainable. The brand has revealed a new, refillable flacon made using 15% PCR glass, as well as a new[…]

Heritage inspires AB 1882's refillable solid perfumes

Heritage inspires AB 1882's refillable solid perfumes

Kate Spade sparkles with second scent

Kate Spade sparkles with second scent

French start-up Baton Rouge bets on bespoke lipsticks

French start-up Baton Rouge bets on bespoke lipsticks

More articles