The Glenlivet 50 Year Old whisky is the first launch for new brand Finn Thomson, a revived whisky business whose offer comes from the eponymous owner's 300 year-old family cask collection. The spirit comes in a bespoke bottle with nine facets in a nod to the nine generations of the Thomson family.
Scottish entrepreneur Finn Thomson has resurrected his family whisky business that dates back three centuries. The Thomson family’s private cask collection is now being offered to the public through three inaugural ranges - Crown, Rare and Core.
The pinnacle of the portfolio is the Glenlivet 50 Year Old from the Crown collection. The bespoke nonagon-shaped bottle (Saverglass) was a collaborative effort between Scottish design agency Form Digital, Finn Thomson and the brand's Creative Director Reeve Rixon.
The bottle is created using a bespoke mold, and is manufactured in extra flint polished glass. The nine facets taper together at the base, while an FT monogram made up of the initials of all nine family members adorns the facing.
UK lettering artist Thomas Lane dreamed up the typography. For Glenlivet 50 Year Old, the brand replaced a traditional paper label with gold hot foil, while a dark paper label (Windmill Printing) wraps around the bottle’s neck. It is made using GF Smith’s coltskin paper stock and is decorated with hot foil and embossing. Each Glenlivet 50 Year Old bottle is crowned with a bespoke handmade ceramic stopper (Guala Closures); a different-colored ceramic stopper is used for each range.
The secondary packaging is designed to evoke uncasking – the moment each barrel is opened. The Glenlivet 50 Year Old is symbolically re-encased back into oak with its cylindrical black-fumed oak coffret. Created by Scottish carpenter Joachim King, the box’s exterior features nine rings that open to showcase the whisky inside. A polished brass number 50 adorns the facing and acts as the coffret's handle.
The Glenlivet 50 Year Old was matured in a sherry cask and contains notes of caramel and dried fruit. Only 127 bottles of the aged whisky will be available, priced at £15,000 (€17,300).
Neck labelWindmill Printing
Label paperGF Smith
Packaging designForm Digital/Finn Thomson/Reeve Rixon