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Floral fragrance collection in store for Maison Lanvin

Dolores Damade

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Floral fragrance collection in store for Maison Lanvin

Interparfums is launching a new fragrance line for French haute couture fashion brand Lanvin this spring. Les Fleurs de Lanvin, a three-strong collection, comes in Art Deco-inspired flacons.

French couture house Maison Lanvin is continuing the fragrance legacy of its founder Jeanne Lanvin with a new collection heavily inspired by flowers. Paris-based design agency Carré Basset dreamed up the primary packaging.

Inspired by the 1930s Art Déco movement, the flacon (Zignago Brosse) takes its cues from one of the brand’s historic models. It features tall, slender columns at the edges and a heavy-bottomed base, with the transparent glass revealing the colored EdTs inside. A minimalistic label (Printor Packaging) adorns the facing, its silver accents echoing the color of the aluminium fragrance pump, Silgan Dispensing’s Melodie model.

The perfume bottle is topped with a transparent cap (Texen-CMSI), engraved with the brand’s emblematic logo – Jeanne Lanvin embracing her daughter Marguerite.

L’Appartement Parisien designed the secondary packaging (Verpack): colorful cardboard boxes adorned with floral motifs.

The Les Fleurs de Lanvin collection comprises three floral fragrances - Sunny Magnolia and Water Lily created by Pierre Guéros (Symrise) and Blue Orchid composed by Alexandra Carlin (Symrise). The Eau de Toilettes retail at €39 for 50ml and €59 for 90ml.

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BottleZignago Brosse

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CapTexen-CMSI

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LabelPrintor Packaging

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PumpSilgan Dispensing

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BoxVerpack

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Bottle designCarré Basset

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Secondary packaging designL’Appartement Parisien

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Perfumers Alexandra Carlin & Pierre Guéros (Symrise)

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