Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Forged Gin: forging an Art Deco inspired brand image

Dolores Damade

Related topics :

,
Be the first to react

Comment

Forged Gin: forging an Art Deco inspired brand image

Family-owned premium spirits distillery Forged Spirits (previously Forged in Wakefield) has rebranded, with a new visual identity and packaging design. Forged Gin is the distillery’s first spirits range to feature the new packaging.

UK-based premium spirits distillery Forged Spirits has unveiled a new bottle design – moving from a standard to a bespoke vessel – beginning with its new Forged Gin range. The bottle (Stoelzle) takes its cues from the 1920s Art Deco movement and the industrial heritage of Wakefield, the British town where the spirits are distilled. The design department at Stoelzle Flaconnage, the glassmaker’s UK site, came up with the bottle’s distinctive shoulder detailing: the defined edges on the shoulders were formed using small radii on the internal surfaces of the molds. The sides are embossed with Forged in Wakefield, an homage to the gin’s former name.

Keen to work with local suppliers, the brand selected Wakefield-based agency Rhubarb Design House for the rebranding and new label design. Created to amplify the bottle’s unique angular profile, the label (The Label Makers) features three sections fanning into a sunburst shape. Printed on Fedrigoni’s Savile row tweed White substrate, the label’s illustrations depict Wakefield’s manufacturing history and coal mining, accentuated with golden hot foil accents (Kurz). The bottles are topped with a wooden head cork stopper (Berlin Packaging) that is laser engraved with the brand logo.

The brand plans to expand its spirits offer to new segments including vodka and rum. The Forged Gin range comprises eight flavored gins. 

Component

Bottle/bottle designStoelzle Flaconnage

Component

LabelThe Label Makers

Component

Label paperFedrigoni

Component

StopperBerlin Packaging

Component

DesignRhubarb Design House

Editor's picks

Estandon bottles rosé wine in black

Estandon bottles rosé wine in black

At a press event in Paris last month, French wine cooperative Estandon showcased its latest launches, including its Génération Estandon organic rosé. The brand has also rolled out Black Rosé, which comes in a black[…]

07/25/2022 | DecorationEco-design
Mermaid Zest: Isle of Wight's latest limited-edition gin

Mermaid Zest: Isle of Wight's latest limited-edition gin

West Cork Distillers bets on pink gin

West Cork Distillers bets on pink gin

Bladnoch Distillery introduces its 30-year-old whisky expression

Bladnoch Distillery introduces its 30-year-old whisky expression

More articles