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Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Katie Nichol
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Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

US-based Eauso Vert has hit the market with a line of five genderless scents. For its packaging, the fragrance brand opted for simple screenprinted flacons and unvarnished wooden caps.

Founded by beauty industry veterans Faye Harris and Tanya Gonzalez, new fragrance market entrant Eauso Vert is based on a vision of “conscious luxury”. UK-based agency Regular Practice is behind the packaging design. The "vegan" scents come in screenprinted bottles (SGB Packaging Group) topped with a cap – Pujolasos’ Woork model – that combines natural, unvarnished wood with a cork liner.

As for the secondary packaging, the box (Progress Packaging) with cardboard insert is made of Fedrigoni’s FSC Certified Imitlin paper. The brand name is hotstamped.

“We wanted a design that was clean and minimalistic, and which was thoughtful in terms of sustainability, recyclability and material sourcing,” Eauso Vert Co-Founder Faye Harris tells Luxe Packaging Insight. “We used screenprinting instead of labels and glue, while our compostable cap was a conscious choice to alleviate the need for plastic, glue, or magnets. We use a biodegradable base label on the bottle as well.” 

Eauso Vert launched with five genderless eaux de parfum: Boozy Patchouli, Sintra, Purple Noon, Joga and Vanilla Embers. Composed by Pascal Gaurin (IFF), the fragrances retail at $165 for 50ml.

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BottleSGB Packaging Group

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Pump/dip tubeSGB Packaging Group

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CapPujolasos

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BoxProgress Packaging

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Box paperFedrigoni

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DesignRegular Practice

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PerfumerPascal Gaurin (IFF)

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