Fragrance leads UK prestige beauty recovery

Katie Nichol

Related topics :

Be the first to react

Comment

Fragrance leads UK prestige beauty recovery

Fragrance is at the forefront of the prestige beauty market’s recovery in the UK, according to new data from The NPD Group.

While fragrance sales dropped -67% during lockdown (12 weeks from March 22 –June 13, 2020) compared to the same period in 2019, post-lockdown (12 weeks from June 14 – September 5) sales were down just -13% on the corresponding prior-year period.

Fragrance is even outperforming the prestige beauty market as a whole in the UK, sales of which were down -24% post-lockdown. NPD highlights that the market’s woes are in part due to the suffering makeup sector.

Fragrance’s performance is in part attributed to retailers applying price promotions to unsold gift sets to entice consumers back into stores (fragrance gift sets saw sales grow 32% post-lockdown), and partly to its “touchless” application.

Prestige fragrance sales in the UK totaled £1.3bn (€1.4bn) in 2019.

Editor's picks

What beauty segments are the refill champions in France?

What beauty segments are the refill champions in France?

Sales of refillable beauty products and their refills across France’s selective perfumery channel are dynamic, says The NPD Group. In addition to the more mature refillable fragrance segment, refillable make-up has logged the strongest...

01/05/2023 | Trends
What's behind Bain & Altagamma's global luxury market 21% growth forecast for 2022?

What's behind Bain & Altagamma's global luxury market 21% growth forecast for 2022?

Reusable packaging: Niche segment or new norm?

Reusable packaging: Niche segment or new norm?

Prestige skincare: A market reboots

Prestige skincare: A market reboots

More articles