For the latest artistic collaboration around its Second Skin Champagne cases, Ruinart (LVMH) called on Claude Viallat. The French painter worked on limited-edition magnums of R de Ruinart, Ruinart Rosé, Ruinart Blanc de Blancs and Ruinart Millésimé.
Artist Claude Viallat - a founding member of the avant-garde Supports/Surfaces movement in the 1970s - has painted his signature sponge motif on Ruinart’s Second Skin Champagne cases. The French painter opted for sunny colors in step with the hues of the wines: pink for the Rosé, for example, and yellow for the Blanc de Blancs.
Just 50 units of each limited-edition Champagne magnum are available, with each one numbered and signed by the artist. Priced from €750 to €900, they are on sale at Maison Ruinart in Reims from this May, and exclusively at Parisian department store La Samaritaine this fall.
The mono-material coffret (Pusterla 1880/James Cropper) is made of pure molded cellulose pulp. The surface’s texture recalls Ruinart’s chalk cellars, and the brand’s signature R is molded in the material. The case is said to be nine times lighter than previous generations of its folding boxes.
Secondary packagingPusterla 1880/James Cropper