French artist Claude Viallat decorates Ruinart’s Champagne Second skin

French artist Claude Viallat decorates Ruinart’s Champagne Second skin

For the latest artistic collaboration around its Second Skin Champagne cases, Ruinart (LVMH) called on Claude Viallat. The French painter worked on limited-edition magnums of R de Ruinart, Ruinart Rosé, Ruinart Blanc de Blancs and Ruinart Millésimé.

Artist Claude Viallat - a founding member of the avant-garde Supports/Surfaces movement in the 1970s - has painted his signature sponge motif on Ruinart’s Second Skin Champagne cases. The French painter opted for sunny colors in step with the hues of the wines: pink for the Rosé, for example, and yellow for the Blanc de Blancs.

Just 50 units of each limited-edition Champagne magnum are available, with each one numbered and signed by the artist. Priced from €750 to €900, they are on sale at Maison Ruinart in Reims from this May, and exclusively at Parisian department store La Samaritaine this fall.

Ruinart has previously collaborated with Paris-based artists Alexander Benjamin Navet and Antonin Anzil around its Second Skin Champagne cases.

The mono-material coffret (Pusterla 1880/James Cropper) is made of pure molded cellulose pulp. The surface’s texture recalls Ruinart’s chalk cellars, and the brand’s signature R is molded in the material. The case is said to be nine times lighter than previous generations of its folding boxes.

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Secondary packagingPusterla 1880/James Cropper

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ArtworkClaude Viallat

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