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Givenchy grows Irresistible franchise with new formats

Dolores Damade

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Givenchy grows Irresistible franchise with new formats

Two new products have joined Givenchy’s Irresistible range – a roll-on version of the perfume and Irresistible Hair Mist. The pale pink packaging echoes the aesthetic of the original fragrance, with an added frosted glass effect.

LVMH’s Givenchy Parfums is expanded its existing Irresistible collection with two new formats designed to offer users alternative ways of applying the scent. Irresistible Eau de Parfum now comes in an on-the-go, roll-on format.

The stretched glass vial (Flacopharm) is the supplier’s standard 20ml roll-on model, featuring a PP component that cradles the stainless steel ball. On the facing, the brand’s name is screen-printed in a copper pink shade. The roll-on is topped with a pink, anodized aluminium cap, a standard model from Axilone, with Flacopharm’s PP insert. For the secondary packaging (Wauters), Givenchy opted for an offset-printed Invercote 300g cardboard box that is embossed, hot stamped and varnished.

Irresistible Hair Mist, the second product to join the range, comes in a frosted, blown glass bottle (Stoelzle) made with a minimum of 11% PCR glass. The frosted surface is achieved thanks to acid etching, while the lettering on the facing is silk-screened copper pink. An aluminium cap (Axilone) sits atop a pink anodized aluminium collar (also Axilone) featuring a wraparound engraved groove that is meant to recall the ribbon fitted on the neck of the perfume’s bottle. Givenchy selected Silgan's standard Melody pump. The 35ml Hair Mist comes in an offset printed 320g cardboard box (Wauters).

 

Irresistible Roll-On 20ml

Component

Bottle/BallFlacopharm

Component

CapAxilone

Component

InsertFlacopharm

Component

BoxWauters

Irresistible Hair Mist 35ml

Component

BottleStoelzle

Component

PumpSilgan

Component

Cap/collarAxilone

Component

BoxWauters

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