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Givenchy’s Gentleman goes lightweight

Katie Nichol

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Givenchy’s Gentleman goes lightweight

This spring, Givenchy (LVMH) is launching Gentleman Givenchy Eau de Toilette Intense, a new version of its iconic men’s scent. The lightweighted bottle is lacquered in a graded, midnight blue.

Gentleman Givenchy Eau de Toilette Intense, the latest addition to Givenchy’s men’s fragrance franchise, comes in the same minimalist-designed bottle as the original (Bormioli Luigi), but this time decorated with a graded lacquer in midnight blue.

The lightweighted flacon is said to use 16% less glass for the 60ml version than its predecessors and 30% less for the 100ml version. Topped with a sleek black cap (Silgan Aluminum Solutions), the flacon has a black label hot stamped in silver (Autajon Labels) around the middle.

The midnight blue box (Autajon) features the same band detailing and silver hot stamping as the flacon.

The EdT, an aromatic, floral woody scent created by Nathalie Lorson and Olivier Cresp (Firmenich), contains notes of bergamot, basil, blue iris, cedarwood and coumarin.

Launching in May, the fragrance retails at €74 for the 60ml format and €99 for 100ml.

Component

BottleBormioli Luigi

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CapSilgan Aluminum Solutions

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PumpAptar Beauty + Home

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BoxAutajon

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LabelsAutajon Labels

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InsertSmurfit Kappa Colors

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PerfumersNATHALIE LORSON, OLIVIER CRESP (FIRMENICH)

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