Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Givenchy’s L’Interdit franchise heats up with Eau de Parfum Rouge

Katie Nichol

Related topics :

Be the first to react

Comment

Givenchy’s L’Interdit franchise heats up with Eau de Parfum Rouge

Launched mid-August, L’Interdit Eau de Parfum rouge is the latest fragrance to join Givenchy’s L’Interdit franchise. The EdP’s flacon features a translucent internal lacquer, said to be a first in the world of perfumery.

Givenchy L’Interdit Eau de Parfum Rouge, the new L’Interdit fragrance launch from the LVMH brand, is housed in the franchise’s iconic flacon (Verescence) sporting rounded shoulders and a thick base. The bottle is screenprinted, and the glassmaker’s COLOR’in technology is used to lacquer its internal walls red – Verescence says that the translucent effect obtained with this launch is a first in fragrance. While COLOR’in had until now allowed for an opaque finish, obtaining a translucent effect to subtly reveal the juice was more complex.

Around the neck of the bottle, a black, elastic grosgrain ribbon with Givenchy’s 4G logo (Neyret) engraved on a metal plate is applied manually (ICA). The fragrance is housed in a red and silver box (Wauters) printed with bio-sourced inks from Sun Chemical and hot-stamped in silver, stamped and embossed.

The EdP was created by Dominique Ropion, Anne Flipo and Fanny Bal (IFF). The fiery take on the original L’Interdit scent reveals notes of blood orange, ginger, pimento leaf and a “spicy red” accord.

Launched in August, it retails at €69.50 for 35ml, €99 for 50ml and €119 for 80ml.

Component

BottleVerescence

Component

Lace, accessoryNeyret

Component

Application of lace, accessoryICA

Component

PumpSilgan Dispensing

Component

CapNovassu

Component

CollarTesem

Component

InsertDS Smith Consumer Packaging

Component

BoxWauters

Component

PerfumersDominique Ropion, Anne Flipo, Fanny Bal (IFF)

Editor's picks

French make-up brand Eclo debuts with biosourced packaging

French make-up brand Eclo debuts with biosourced packaging

A new entrant to the beauty market, Eclo launched this spring with color cosmetics packaged in biosourced jars. A foundation line is slated to launch in November. In line with its “committed to the skin and the planet” philosophy,[…]

J.U.S bottles new fragrances in metallic flacons

J.U.S bottles new fragrances in metallic flacons

Guerlain x Inkman: Calligraphy takes center stage with Parisian jeweler Goossens

Guerlain x Inkman: Calligraphy takes center stage with Parisian jeweler Goossens

Chanel highlights embroidery with Sycomore fragrance coffret

Chanel highlights embroidery with Sycomore fragrance coffret

More articles