Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Gucci’s latest lipstick line goes vintage

Pascale Ruchon

Related topics :

,
Gucci’s latest lipstick line goes vintage

Made entirely of aluminum, the cases for Gucci lipsticks (signed Axilone) come in three designs, created by house designer Alessandro Michele. And all with a vintage look to better summon that legendary Hollywood glamour! For the Voile reference, pink flowers are sown on a creamy background: the delicate motifs are obtained on the lacquer thanks to a hot transfer film process. The Lip Balm inherits a turquoise lacquered finish that recalls old-fashioned enameled metal. Finally, Satin Lipstick plays with tradition with its all-golden coating and is adorned with fine engravings that offer relief effects and contrasts between shiny and matte effects thanks to a double gold anodization.  

Component

TubeAxilone

Editor's picks

Parfums de Nietzsche: fragrance gets philosophical

Parfums de Nietzsche: fragrance gets philosophical

Beginning with the brand name and its clever word play, each component of Parfums de Nietzsche’s fragrance concept has been considered down to the smallest detail - from the complementary yet opposing scents to the triangular flacons that[…]

02/23/2021 |
Lucie Touré decorates Guerlain’s 2021 Muguet edition

Lucie Touré decorates Guerlain’s 2021 Muguet edition

Pretty in pink: Nina Ricci launches Nina Rose Garden

Pretty in pink: Nina Ricci launches Nina Rose Garden

Packaging celebrates Chinese New Year

Packaging celebrates Chinese New Year

More articles