Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Guerlain's premium Orchidée Impériale Black goes refillable

Katie Nichol

Related topics :

Be the first to react

Comment

Guerlain's premium Orchidée Impériale Black goes refillable

Guerlain (LVMH) has expanded its Orchidée Impériale Black ultra-premium skincare franchise with the launch of Symbiosérum. The serum’s refillable packaging sports a black enamel finish decorated with 24-carat gold.

Guerlain called on Limoges-based porcelain specialist Bernardaud to create the pack for Symbiosérum, its latest Orchidée Impériale Black incarnation. The handmade porcelain jar is lacquered in black enamel with the brand’s logo gilded in 24-carat gold.

The serum's packaging is refillable. Equipped with a courtesy cap, the pump bottle can be transformed into a travel vial for on-the-go use.

Guerlain highlights that Limoges porcelain has a zero-waste production process - the unfired offcuts can be reinjected into the production cycle. The material can also be recycled once fired, in the construction industry, for example.



Orchidée Impériale Black Symbiosérum is launching in November. It retails at €1,340, while the refill costs €1,020.

Component

JarBernardaud

Editor's picks

Louis Vuitton celebrates Los Angeles with City of Stars

Louis Vuitton celebrates Los Angeles with City of Stars

LVMH-owned Louis Vuitton has added a fourth fragrance, City of Stars, to its perfume collection inspired by California. The brand tapped American artist Alex Israel for the packaging design.  Louis Vuitton has expanded its fragrance range[…]

REN face masks replace plastic packaging with glass & aluminum

REN face masks replace plastic packaging with glass & aluminum

Lancôme debuts first glass mascara packaging

Lancôme debuts first glass mascara packaging

Inside Shiseido’s new beauty brand Ulé

Inside Shiseido’s new beauty brand Ulé

More articles