Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Guerlain x Lucie Touré: a Cherry Blossom creation

Katie Nichol

Related topics :

Be the first to react

Comment

Guerlain x Lucie Touré: a Cherry Blossom creation

For Cherry Blossom Millésime 2021, the latest in its series of limited-edition fragrances, Guerlain called upon Parisian designer Lucie Touré to bring her artistic touch to the iconic bee bottle.

Cherry Blossom Millésime 2021, Guerlain’s new EdT celebrating the blooming of Japanese cherry blossoms, is launching this February. For this latest limited-edition, Guerlain’s iconic bee bottle (Pochet du Courval) is crowned with a floral adornment made of paper.

Winner of the Prix Design Tour Eiffel 2019 and a specialist in combining paper with textile and jewelry finishing techniques, such as cutting, weaving and embroidering to create delicate designs, Lucie Touré is the latest in a line of designers to adorn Guerlain’s bee bottle. Last year, the flacon was decorated by Anne Brun, an artist specialized in the gold leafing of plants, and creative studio Maison Massillon.

For the floral decoration crowning Guerlain’s Cherry Blossom, Touré crafted individual white and pink paper flowers with touches of gold to create cherry blossoms. Linked together using jewelry assembly techniques, the cherry blossoms, with their meticulous color work, feature glass beads and crystals at the center of each flower. Fine gold chains were also added to the decoration.

Guerlain’s Dames de table position the floral ornament on the bottle, then wrap a golden thread around the neck that is finished off with a gold bead. The floral piece is echoed in the flacon's white label with its gold floral border.

A box sheathed in white paper (Dupuis & Associes) featuring Guerlain’s bee motif houses the flacon. Cherry Blossom, an EdT with notes of rose, jasmine, bergamot and green tea, was created in 1999 by Jean-Paul Guerlain.

Launching in February, Cherry Blossom Millésime 2021 retails at €550 and is limited to 2,466 pieces. The 125ml bottle comes with a 30ml travel spray and funnel.

Component

Florral decorationLucie Touré

Component

BottlePochet du Courval

Component

BoxDupuis & Associés

Editor's picks

Indie brand Innerbark Europe opts for Sulapac packaging

Indie brand Innerbark Europe opts for Sulapac packaging

Spain-based niche player Innerbark Europe’s “sustainable, affordable and luxury” body and skincare, launched last month, is housed in biodegradable Sulapac jars with compostable labels. The brand is gearing up to launch a[…]

04/12/2021 |
Paco Rabanne aims for Victory with new Invictus scent

Paco Rabanne aims for Victory with new Invictus scent

Ginza, Eau de Parfum: Shiseido rolls out major women’s scent

Ginza, Eau de Parfum: Shiseido rolls out major women’s scent

Scented soaps: La Petite Madeleine lathers up

Scented soaps: La Petite Madeleine lathers up

More articles