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H.Theoria bets on coffrets for the holidays

Dolores Damade

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H.Theoria bets on coffrets for the holidays

French spirits brand H.Theoria is packaging its aromatic liqueurs in sleek cylindrical coffrets for the holiday season. The secondary packaging’s dark green hue echoes the color of the coating featured on the brand’s bottles.

 

Aromatic liquors specialist H.Theoria revamped its brand identity and primary packaging last year with the help of Be Dandy. The brand also called on the Paris-based branding and packaging design agency for its 2021 holiday season secondary packs.

The bespoke cylindrical coffrets (Spinnpack) in dark green matte cardboard are offset printed and hot stamped silver. The color is echoed in the H.Theoria’s bottles and stoppers – standard models from Vetroelite – whose green coating showcases its vintage-inspired typography. The labels (DEPP) adorning both bottles and stoppers are decorated with matte alufin silver hot foil stamping and embossing.

H.Theoria’s collection comprises four liqueurs - Midi Fauve, Cuir Lointain, Electric Velvet and Amour Matador. The coffrets retail at €60.

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CoffretSpinnpack

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Bottle/stopperVetroelite

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LabelDEPP

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DesignBe Dandy

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